unit11 Lesson 3 The Advertising Game

Lesson 3 The Advertising Game

Teaching aims:　　

1.To read a text about advertisement development　　

2.To learn and practise–ingform.　　

3.To discuss advertising　　

Teaching difficulties: 　　

To learn and practise–ingform.　　

Teaching Aids：computer　　

Teaching procedures:　　

Ⅰ. Warming up:　　

T: Can you think of some advertisements you have seen ?

S:　　

T:Where you have seen advertising?(show some pictures) lead students to talk about the topic.　　

S:　　

T:Do you think advertisement will mislead us by make us believe a product is better than it really is?

S:　　

T:When you buy something will you be affected by advertisement?

S:　　

T:What do you think of the design of nowadays advertisements? wonderful or dull?

S:　　

ⅡReading：

Read the text do the exercise “true or false”

1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.

2. Advertisement must be attractive and creative.

3. The purpose of all advertisement is to make customer spend money.

4.Producing public advertisement mentioned in the text is free.　　

5. The text inferred that advertisement is trying to sell you something makes customers bored.

6. The purpose of advertisement is creating something that has never been seen before.　　

7. Standing out your advertisements is not easy because people are used to high standards of visual design.

Answers: FTFFTFT　　

Correct errors:　　

1. Other common ideas including happiness, wealth and success.

2. This is often not enough to noticing in a modern city.　　

3. Repeat old ideas is not a successful idea.　　

4. Using humor as well as unusual ideas to surprise people are important.

5. The main purpose of the advertisement is make customers spendmoney.　　

6. People are used to see high standards of visual design.

7. Peoplesimply enjoy look at attractive advertisements.

1. including改为include2.noticing改为be noticed3 repeat改为repeating　　

4. are改为is5. make改为making6.see改为seeing7.look改为looking

ⅢListening and Speaking　　

Do the exercise 3

ⅣLanguage points　　

1. sb /sth be likely to do = It is likely that有可能，有希望的

Tickets are likely to be expensive.　　

入场券可能很贵

It is likely that the thieves don’t know how much it is worth.　　

盗贼很可能不知道此物的价值。

2. consist of = be made up of由…组成，构成

The country consists of hundreds of islands　　

这个国家是由数百个岛屿构成的。

3. link A to / with B与…相联系

The video was linked to a powerful computer.　　

摄像机与一台功能强大的计算机相连接。

The Channel Tunnel links 　Britain　 with the rest of 　Europe　.　　

英吉利海峡隧道把英国和欧洲其他国家连接起来了。

4. be used to doing sth习惯于做某事

I’ m used to getting up at 5:30 am.　　

我习惯于早上五点半起床

Ⅴvoice your opinion　　

ⅥVocabulary　　

ⅦGrammar　　

Do the exercise 6, 8 and 9

Ⅷpractise spoken English　　

Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it 　　

ⅨHomework　　

Do the exercise 10